Why the Restoration Hardware Catalog Won’t Die

The astonishing determination regarding the business that is mail-order

Once you enter the RH (formerly renovation Hardware) megastore in New York City’s Meatpacking District, you may think it is a spot to get furniture. Theoretically it’s, with thousands of square legs full of dining-room sets and king-size beds and couches, upholstered in colors of gray and beige and beiger, and accessorized with plush rugs and metal-armed lights. Or even you’ll error it for the resort lobby, along with its high ceilings, sufficient seating, and smiling concierge.

But on either region of the store’s broad path that is central you’ll see its real religious, if you don’t practical

Function: as a temple towards the furniture that is high-end infamous “source publications. ” On twin circular tables big enough for the extensive family members’s Thanksgiving dinner (yours for $7,995 each), eight various editions sit in neat piles and provide motivation tailored to ski chalets, coastline getaways, or nurseries for rich infants, with respect to the tome. Bathed in golden light from enormous $12,000 chandeliers, the gods of direct-mail marketing beckon enticingly from their split that is“carbonized bamboo. Continue reading “Why the Restoration Hardware Catalog Won’t Die”