NJDGE Sets Out Rules for Online Affiliates

Affiliate marketing could be the online bread and butter of this online poker industry, however it should be strictly regulated, in line with the New Jersey Division of Gaming Enforcement (NJDGE) (Image: thinkcomputers.com)

The nj-new Jersey Division of Gaming Enforcement (DGE) recently clarified its laws for online marketers working with New Jersey licensed operators. Affiliate marketing is a type of web-based marketing where a business (the affiliate) establishes a relationship that is symbiotic an operator, whereby the operator will reward the affiliate for every customer introduced, via the affiliate’s own marketing efforts or through its internet site’s marketing.

Simply put, it is about paying revenue share or even a payment for referred company, and numerous news portals receive earnings primarily through affiliate marketing.

Setting Boundaries

It’s a presssing problem that the on line gambling jurisdiction of New Jersey, where all marketing is strictly managed, takes exceedingly seriously.

In April, DGE sent ‘cease and desist’ letters to poker that is numerous sites warning them, in no uncertain terms, that the advertising of offshore poker sites that offered games to New Jersey players would not be tolerated. The thrust of the DGE gripe seemed to be that the affiliates singled out were marketing illegal internet sites alongside sites that were authorized in brand New Jersey, therefore giving the impression that all s Continue reading “NJDGE Sets Out Rules for Online Affiliates”